Distinguishing Expert Intuition from Lay Intuition is the latest in a series of IDEO articles in GOOD Magazine. It does a wonderful job of laying out what the standard blind spots are for judging the quality of intuition, as well as how to compensate for them when talking to people. People can’t say how often [...]
Expanding into new markets is the dream of every growing business. They see all the people that could benefit from what they offer, if only they had access. It’s easy to get swept up in the potential profits, as well as the tactics of just getting into a new area. With all of this going [...]
I learned this lesson the hard way in an architecture class. For the first assignment, most of the students showed up with intricate, beautiful, and fragile homework assignments. One hardy soul showed up with a pile of cardboard shards, duct taped together hastily into an uneven tree. All five feet of the fiery professor stormed [...]
Upgrade Complete is a great little flash game came out recently. Most likely based on one of the amazing conceptual exercises in Rules of Play, it focuses on one specific aspect of gameplay, buying upgrades, and takes it to its extreme. The upgrades you need to buy are to build the game itself, before you [...]
There was a time when I would attend one conference a month, talking to people in my field and neighboring fields. While the conferences directly related to what I do were great for seeing friends from around the world and seeing recent progress in interesting projects, I tend to keep up to date through news [...]